Music Video Brief

You have been asked to devise and make a promotional music video for the new act detailed below. As a new act, the record label is keen that this first release appeal to a wide audience and establish an image that is both recognisably unique and appealing to their target audience. With this in mind, the first release will be a cover version and will be used as a platform for future original releases. The record label is happy for this release to be any of the three songs listed below and would like you to choose whichever one you can make a dynamic promo for, as the key thing is to get them exposed!

Magma (real name Jack Mitchell) is a 25 year old DJ from Milton Keynes,who started out working local clubs and making demo tapes for local wannabes. He moved to London at 19 and then went to the home of dance music-Ibiza. He made a name for himself on the mixing decks and has featured on various compillation albums. He has been working with various artists to produce his new album as he is now signed to an affiliate of Sony BMG.

Sound: Dance/ House
Ideology: Party all night, sleep all day
Influences: Fatboy slim, Chemical Brothers, The Prodigy, Basement Jaxx, Delerium, Tiesto
Likes: Sun, clubbing, keeping things chilled and the ladies.
Dislikes: Early mornings, being in the limelight and cheesy pop music.

Song choices:
Freestyler (Bomfunk MCs)
I like the way you move (Bodyrockers)
Uninvited (Freemasons)