Today we pitched our entire music video concept to our whole class and our Media Studies teacher. The pitch included details about our band/artist, including which record label we'll be signed to, what our ideology is and who our target audience is. A synopsis of the video, including details of performance and/or narrative elements, location shots and any costume images. Our animatic. An explanation of how we have used Goodwin's elements within the video. Lastly an explanation of why we have decided on this concept and how it will appeal to the target audience and 'fit' into the music industry.
Overall the pitch went quite well and the only criticism we got from our teacher was that our target audience was too high because originally our target audience was ages 14-30 but we had to reduce it to ages 14-25. The people in our class generally had good things to say about it and they concluded that we were ready for filming.
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